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5 Ways to Protect Your Advertising Agency, Marketing Business, Graphic Design Firm, or Media Company

As a marketer, advertiser, graphic designer, or media services company, you face a number of potentially costly situations each day. From simple office accidents like a slippery floor to complex lawsuits after a cyber attack, you'll want to make sure you protect your small business from the potential costs and headaches that an unexpected accident can cause.

Preemptively Reduce Your Risk: Protocols for Marketing Professionals

It may be a cliché that an ounce of prevention is worth a pound of cure, but it turns out to be true when insuring your marketing company, ad agency, graphic design firm, or media company.

By taking a number of preventative measures you can reduce your risk of incident and sometimes even reduce your premiums. Here's how…

  • Make sure office equipment is up-to-date and ergonomically correct.
  • Establish protocols for designating hazards like icy sidewalks, wet floors, and other environmental problems.
  • Inspect your offices for dangers like electrical cords, loose carpet, or other things that someone might trip over.
  • Keep your security software up-to-date.
  • Maintain strong, friendly relationships with clients and employees.

These simple procedures can save you money in the long term and help establish a workplace environment that values caution.

Proper Equipment and Furniture

Sometimes spending more to make sure you have ergonomic desks, chairs, keyboards, and other equipment can save you time and money in the long run. These properly designed pieces of equipment and furniture can help prevent expensive and time-consuming repetitive stress injuries like carpal tunnel and others. You might even consider encouraging your employees to get up from their desks every few hours and stretch their legs, as this can also prevent repetitive stress and other injuries.

Establish Protocol for Hazards

Common hazards like slippery floors and icy sidewalks can end up costing your company money and hurting your productivity. The most common Worker's Comp claim is for a fall. Establishing guidelines for these hazards can help prevent an accident. Assign an employee to put up wet-floor signs or salt your sidewalks. Put these supplies (salt bag, signage, etc.) near your entrances to provide a visual reminder to yourself and employees to take this preventative action.

Inspect Your Office for Dangers

Periodically you should inspect your office for any potential dangers. Look for loose handrails, bunching carpet, electric cords, and other dangers. If an employee's chair is creaking, replace it. If you notice a problem with your office stairs, contact your landlord. These things may seem innocuous, but it is exactly these things that often cause your employees to get hurt.

Update Your Security Software

Making sure your security software is up-to-date can help protect your business from a cyber attack and save you money. Assign one of your employees to periodically check for updates to your firewall, VPN, or other network software. In addition, mandating your employees that they change their passwords frequently will fortify your network security.

When applying for Cyber Liability Insurance, you may even be eligible for a discounted premium for taking these preventive measures.

Maintain Strong, Friendly Working Relationships with Clients and Employees

As the owner of a graphic design, advertising, marketing, or media business you know that you can't avoid the reality that some clients will be dissatisfied. After designing a new logo for a client, you may find out that the client has a different vision than yours. Of course, the client never told you what that vision was.

But having good relationships with your employees and clients will help reduce the risk that this dissatisfaction could turn into something worse and lead them eventually to sue you. Be friendly and courteous, and show them that you take your work seriously. This can go a long way to preventing an expensive lawsuit.

To learn more about your insurance options, contact one of Insureon's specially trained agents. Often, within a matter of minutes, they'll be able to supply you with a choice of different policies custom-tailored to your business.

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