eBook Ch. 6
Defamation and Media Liability:
Why Media Firms Need to Worry about Reputational Lawsuits

ebook Chapter Cover Image "Defanation and Media Liability: Why Media Firms Need to Worry about Reputational Lawsuits"

Ch. 6: Defamation and Media Liability: Why Media Firms Need to Worry about Reputational Lawsuits

Defamation Law

Protects

Is enforced by…

Pitfalls for media companies

Notes

Parties who claim they've been injured by false statements or inaccurate publications.

Civil lawsuits.

You can be sued even if you're merely quoting someone else's statement.

Verify that any statements your clients want to use are accurate and truthful.

If you publish something or produce a piece of media that harms a business's or individual's reputation, you could be sued for defamation. What's difficult about defamation is that you could be sued simply for publishing quotes or information your client gives you. Here are some examples:

  • A video production company is sued when it produces an online ad for a client that includes statements implying there are problems with a competitor's product.
  • A marketing firm is sued when it produces a print ad that claims a competitor's business does badly at customer service.
  • A freelance journalist is sued for reporting malicious, inaccurate statements made by a local businessman.

Next: Pt. 1: What Defamation Is (And Why It Matters for Media Businesses)

Grab-n-Go Information

Free Media Liability eBook
Managing Media Liability - How to Protect Your Business from Your Clients' Bad Judgment
Browse eBook
Sample certificates
See a sample Certificate of Liability Insurance, the proof of coverage you need for most contracts.
View Sample
Sample Quotes & Cost Estimates
See what insurance really costs: actual quotes by policy & specialty.
Get Estimates
Ask A Question
Submit your questions about small business insurance and get answers from our experts.
Read Answers