Ch. 9: Creative, but Cautious: How Ad Agencies Can Avoid Media Liability Lawsuits
We started this eBook by looking at a problem that's familiar to media professionals of all stripes: what happens if your client comes to you with a bad idea? Whether you work in advertising, marketing, or graphic design, you'll need to be careful your clients' suggestions don't lead to a lawsuit.
Copyright and trademark cases can get expensive in a hurry. The good news is that there are strategies that can help you avoid these costly mistakes.
Advertising, marketing, and media professionals can defend their company by:
- Becoming familiar with basic IP, trademark, and copyright laws.
- Pushing back if you're concerned a project could lead to a lawsuit.
- Investing in Errors and Omissions Insurance and General Liability Insurance to help cover your media liability.
We hope this eBook has helped you understand your risks and empowered you to adopt some strategies to nip these problems in the bud. Create on!
If you have more questions about media liability and risk management, check out Insureon's FAQ for media businesses.
Next: A Quick Guide to Media Liability Issues