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About Advertising and Media Liability and Insurance

Q: Can advertising agencies protect IP with insurance?

There's actually no such thing as "IP Insurance." So how do you protect your IP?

To protect intellectual property from theft and prevent expensive IP lawsuits, you can…

  • Register trademarks and copyrights with the USPTO New browser window icon..

You can also invest in General Liability Insurance, which can cover your legal costs if a client or third party sues you for damaging their company by infringing on their copyright, trademark, or other IP. It's worth pointing out that General Liability won't cover any lawsuits if you knowingly violated IP law. For disputes over unintentional IP infringement, GL can offer you important financial protection.

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